Detailed Course Information |
Fall 2026
Aug 23, 2026 |
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 | Select the desired Level or Schedule Type to find available classes for the course. |
| MKTG 4410 - Consumer Behavior |
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Grade of C or better in prerequisite course.
Critical review and analysis of possible pragmatic
applications of consumer behavior theories used for
marketing decision making.
3.000 Credit hours 3.000 Lecture hours Levels: Second UG Degree, Third UG Degree, Undergraduate, Graduate, Professional Schedule Types: Auburn Abroad Section, Distance Learning, Lecture Marketing Department Course Attributes: Coll of Business Restrictions: Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Accountancy Agricultural Business & Econ Agricultural Communications Business Administration Business Analytics Finance German-International Trade Information Systems Management International Business Minor International Trade - French Management Marketing Marketing Minor Pre-French Intl Trade Pre-German Intl Trade Pre-Public Relations Pre-Spanish Intl Trade Public Relations Public Relations Communication Spanish-International Trade Supply Chain Management May not be enrolled as the following Classifications: Sophomore Freshman Prerequisites: Undergraduate level MKTG 3310 Minimum Grade of C or Undergraduate level MKTG 3313 Minimum Grade of C or Undergraduate level MKTG 3317 Minimum Grade of C or Undergraduate level MKTG 3810 Minimum Grade of C |
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