Detailed Course Information |
Fall 2026
Aug 23, 2026 |
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| MKTG 4450 - Customer Relationship Management |
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This course is designed to compare and contrast the basic
concepts of customer relationship management (CRM)
as related to sales strategy.
Grade of C or better in prerequisite course.
3.000 Credit hours 3.000 Lecture hours Levels: Second UG Degree, Third UG Degree, Undergraduate, Graduate, Professional Schedule Types: Lecture Marketing Department Course Attributes: Coll of Business Restrictions: Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration): Accountancy Agricultural Business & Econ Agricultural Communications Business Administration Business Analytics Finance German-International Trade Information Systems Management International Trade - French Management Marketing Marketing Minor Pre-French Intl Trade Pre-German Intl Trade Pre-Public Relations Pre-Spanish Intl Trade Professional Sales Public Relations Public Relations Communication Spanish-International Trade Supply Chain Management May not be enrolled as the following Classifications: Sophomore Freshman Prerequisites: Undergraduate level MKTG 3310 Minimum Grade of C or Undergraduate level MKTG 3810 Minimum Grade of C or Undergraduate level MKTG 3317 Minimum Grade of C |
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