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Fall 2026
Aug 23, 2026
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Information Select the desired Level or Schedule Type to find available classes for the course.

MKTG 5360 - Marketing Research and Analytics
Grade of C or better in prerequisite courses. Research methods in marketing and their application to marketing problems. Credit will not be given for both MKTG 4360 and MKTG 5360.

3.000 Credit hours
3.000 Lecture hours

Levels: Second UG Degree, Third UG Degree, Undergraduate, Graduate, Professional
Schedule Types: Auburn Abroad Section, Lecture

Marketing Department

Course Attributes:
Coll of Business

Restrictions:
Must be enrolled in one of the following Fields of Study (Major, Minor, or Concentration):
      Accountancy
      Agricultural Business & Econ
      Business Administration
      Business Analytics
      Finance
      Information Systems Management
      Management
      Marketing
      Marketing Minor
      Supply Chain Management
May not be enrolled as the following Classifications:     
      Sophomore
      Freshman

Prerequisites:
(Undergraduate level MKTG 3310 Minimum Grade of C or Undergraduate level MKTG 3313 Minimum Grade of C or Undergraduate level MKTG 3317 Minimum Grade of C or Undergraduate level MKTG 3810 Minimum Grade of C) and (Undergraduate level BUAL 2650 Minimum Grade of C or Undergraduate level BUAL 2653 Minimum Grade of C)

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